piece of technology that they will say can we use this in some way so there is a program called gapminder. you can click once you create it and see a swell of information you might put on this. we use it to create a chart of real-estate, finance insurance and real estate contribution to democrats and republicans over a ten or 15 year period and literally with the click of a button in less than 15 seconds you understand the growth of these campaign contributions which may or may not have led or had an impact on members of congress and the current financial scandal so it's a way of illustrating or, you know, we looked at the birthmarks, a project we have. we used to cool the earth, new technology in the last couple of years and we put earmarks on top of google earth members can out of congress and said what do you mean you can fly over the earmarks in my district, and indeed, you could. it is a visualization that is a tool that enables people to understand smile a little bit. but fundamentally understand what's going on. they are examples of this day after day of the creative talent on line