. >> movie goers already showing up in traditional african gar b. >> the blanket is from south africao purchase tickets and they're sold out. sold out! >> this video of atlanta students dancing when they were told they were going to see the movie going viral. >> the first answer it's unexplainable. the second answer is there's obviously a thirst. >> what's the thirst? >> people are starved for the images they see. spectacle. against. achievement. >> they see themselves and their dreams. >> their dreams. it's aspirational. >> at the helm is director and writer ryan is best known for fruitvale station and as a kid the richmond california kid grew up reading. >> what should you say to your 8-year-old boy. >> you're going deep. coming from continent of africa, got the potential to be all things. >> he's imagined overseeing the last 18 marvel universe films. >> clearly you have an anticipation from avenue audience who has never seen themselves portrayed like this before. >> the movie is a educated warrior who is sends to the throne after his father was killed. >> what they did 50 years ago