products. >> matt is creative director at garmin international. he oversees a team of eight scouring for people just like samantha who marketers call influencers. social media users with large following whose interests range from fashion and fitness to foe to go fee, parenting, and, of course, celebrity. >> before social media, we relied heavily on traditional mediums like print and broadcast. that forces you to talk at consumers and be the interrupter and now with social media, you really have an opportunity to be part of that consumer dialogue. >> major corporations like coca-cola are cashing in, too, luring mega stars like selena gomez who can make an estimated $550,000 per post, thanks to her 120 million plus followers. >> it's very effective. it keeps that authentic vibe that people like to get when they're on social media. >> some 40% of people say they purchased an item after seeing an influencer use it on social media, contributing to a $1 billion market this year alone, $5 billion by 2020 according to one forecast. it's money anyways funn

director at garmin international scouring for people like sara.ocial media users with large followers, fashion to fitness, photography, parenting and of course celebrities. >> before social media we relied on traditional medians, like print and broadcast. that forces you to talk at customers. and now with social media you have a opportunity to be part of the consumer dialogue. >> coca-cola is cashing in too, luring selena gomez who can make $550,000 per post were thanks to her 120 million plus followers. >> it's very effective. it keeps that authentic vibe that people like to get when they're on social media. >> some 40% of people say they've purchased an ie team after seeing an influencer use it on social media, contributing to a billion dollar market this year alone. $5 billion by 2020 according to one forecast. it's money that's funneling down to natalie who quit her finance job at j.p. morgan to do the influencer thing full time. >> a risk that i needed to talk. >> natalie is now closing in on half a million dollars who love her aerial photogr

>> looking for an influencer who was female, in the outdoor category, someone who's already using garminrter: he oversees a team of 8, scouring for people like samantha who marketers call influencers. social media users with large followings whose interests range from fashion and fitness to photography, parenting, and celebrity. >> before social media, we relied heavily on traditional mediums like print and broadcast. that forces you to talk at consumers, be the interrupter. now with social media you really have an opportunity to be part of the consumer dialogue. >> reporter: major corporations like coca-cola are cashing in, with mega stars like selena gomez who can make an estimated $550,000 per post, thanks to 120 million plus followers. >> it is very effective. keeps that authentic vibe that people like to get when on social media. >> reporter: 40% of people say they purchased an item after seeing an influencer use it on social media, contributing to a billion dollar market this year alone. 5 billion by 2020, according to one forecast. it is money that's funneling down to people like

the gator needs a garmin you're up to date.t back to you >> sue, thank you. >> you got it. >> two media companies may look to merge scripps and discovery. julia boorstin is in l.a. with more fill us in. >> reporter: tyler, neither discovery nor scripps would comment but they held merger talks three years ago and have long been speculated as a good match. discovery which owns animal planet and scripps ratings and advertising are under pressure from streaming and bundles that don't include all of their channels a combined discovery and scripps could offer a streaming service and have negotiating leverage with cable and satellite tv carriers this comes as a media mogul tries to reinvent television for the mobile age it's original movie series of episodes of ten minutes or less and in line with top tier tv costs. he says that he has top show runners on board, such as j.j. abrams and ron howard and he'll be able to license custom content for media giants including disney, fox, cbs and lionsgate. it will take at least $2 billion to l