operation troop aid tarted, if you recall garth brooks did a concert on the flight deck of the uss enterprisein appointed me as the assistant coordinator. so it just, you know, out blew my mind and really gave me the entertainment bug, if you will. so i started thinking about how i could use entertainment for charity x. that was in '01. '04 i had a dream, and here we are 12 years later, and we've sent, like you said, around $31 million worth of product -- $11 million worth of product. charles: when you say entertainment initiatives, concerts and things like that? >> we partner with concerts, fairs, festivals, boat shows, rv shows raising the money, and then we have several companies that have come on board with us. if i can talk about that for a minute. here's the packages. we have our bags that have our logo, and harris jewelry is one of my main sponsors. they have 23 stores around the country, and they sell these bears. you can go to harrisjewelry m.com and grab one of these, and we get the profit from this as well to help send the care packages and so forth. things like that. charles: i me