and i said, "that is exactly what i want to do." - garth brooks is the biggest-selling artist of theinging along. that's what people liked about rock shows. - ah, here i come. - as the acts became, maybe, less twangy, in their way, that really just expanded their audience. artists like george strait, or brooks & dunn-- plenty of acts really worked their way up and became massive. - over the last two years, country music has taken over the airwaves and the record charts, with over $2 billion in sales and climbing. - as the boom and the music takes hold, western-ware dealers can't keep up with the demand. - you've got kids, you've got a house payment, and these people are more like you are than madonna is. - ♪ is there life out there ♪ ♪ so much she hasn't done ♪ - women in country was a huge thing in the '90s. you had reba mcentire, martina mcbride, chely wright, the dixie chicks, shania twain... - let's go, girls. [guitar chords] come on. - i remember when shania twain came out. i was just obsessed with her. i thought it was because i was really attracted to her, but, come to find ou