garuda today is slow going. it has issues with the airport in indonesia and jakarta added these to modernize the airport to deal with the flow of passengers. look at the travel market. it is booming. garuda according to analyst is well-positioned to take control of this. >> no doubt. look at malaysia airlines numbers itself. paste been looking the couple of years. actually just are he is not a good one. how bad is it? -- and that trajectory is not a good one. >> it shows declines in profits and big declines. 25 million loss. 300 millionbout $ loss. pair unprofitable. scrap unprofitable flights. i flew last year. [indiscernible] april to cut the flight because it does not make money. put in the 777 to another flight. you do that incrementally and and you change management. >> the company has been a restructure from was two decades. every one or two years we hear the same a plan. haveld think they already a cost reduction plan that pirating implement it for a while so i'm not sure why would we need to wait another

faced huge that has challenges is garuda.an air learn anything from the indonesian carrier? my next guest has led many turnaround plans for airlines. for joining us so early in the morning. quite kind. first of all, can you apply the garuda turnaround strategy to malaysian? >> thank you forgive me the opportunity to see the. there are many lessons from garuda that apply to any turnaround. i think there is certainly lessons that can be plan to malaysian airlines. i think it's important to say that some of these things are things that malaysian airlines is already implementing. the first one is management needs to be grounded. with theomething changes in the last couple of years and the second thing is they need to roll up their story -- please and not to be afraid to get their hands dirty. when he got to the management to go down and clean airplanes themselves and took responsibility himself. he wants to teach of the staff to take pride in their work. lessons that more can be taken from garuda. they have to be careful that the

the router is an excellent garudaer in indonesia -- is an excellent customer in indonesia.ere. they have a high growth rate, 5%, 6% per annum. in gdp is hitting that point the curve where people start to fly more. they are going to be there for it. we have an aggressive for forget -- an aggressive forecast for how many airplanes they need. we have more than our fair share. >>>> you can check out more of the interview on our website bloomberg.com. ," ang up next on "first up narrow courtroom victory for apple over samsung, but the legal wrangling could drag on. we will get you the latest after the break. ♪ >> it is 8:30 in hong kong. you are looking at a live view of a sunny victoria harbour as we prepare for another week of trades. expect some clouds and showers later today, maybe some thunderstorms. anybody up early this morning heard the rain and thunder overnight. you are watching "first up" on bloomberg television. the mystery of the malaysian plane. officials meet to plan the next move. one contest over. the legal fight between apple and samsung may drag on for years.

garuda we know went through years and years of difficulty. on a turnaround on its own trying to put the safety issues of the past behind it. >> now it looks like malaysia airlines' turn to do with our own perception problems and no curiosity to going to china this week to honor 40 years of relationship that is on tenterhooks because of the tragedy. >> it raised a lot of suspicions. certainly, there are other issues included into that territorial maritime dispute. malaysia airlines, you have to understand, it is part of the national psyche, the national pride of malaysia. it did have its heyday back in the 70's and 80's. had flightr attendant said that were italian, couture. it flew to places like croatia. it was the first southeast asian airlines apply to latin america. the caviar and champagne were flea following. -- free fflowing. you wanted to work for malaysia airlines in those days have changed. >> thank you so much for that. coming up, we are going to check in on the latest market action. that is coming up after this very short break. ♪