. >> well, we had meetings with gary dunham who was the new ceo of soony press. we didn't know him but a friend of ours had directed him to us and he talked with us and he was very interested in the other books that we had done and we self-published those books. we set up a publishing company called the uncrowned queens publishing and we decided it was time to tell our own story and that's what we did through the uncrowned queens institute but when i called gary dunham it was to say to him, look, we got a deal for you. if you publish this book, we'd like you to, we need you to publish it inside of 30 days. and that must have been a crazy statement to make. because we know that with an academic press you're going to have two months at least of review and maybe six months later you may not be notified that the book was accepted and maybe a year later you may not still be ready to publish. and we thought that what we needed to do as an effort to support the new first lady, that we really wanted to be able to do this book in at least 30 days if not a few days more an