it's something better than a retailer so let's take a deep dive into this stunning quarter with gary freeman, the ceo of rh congratulations and welcome back to "mad money. >> great to be here, jim thank you. >> gary, when i see a letter that starts with one of my favorite writers, emerson, talking to lee, when i listen to someone say all those faeps, ault those f.a.n.g. companies, i say that's not a retailer. it's a concept a taste vehicle, taste per share is what you're offering us >> well, we like to say great brands don't chase customers, customers chase great brands what we're trying to build here and conceptualize is an ecosystem of products, places, services and spaces that all render and amplify the rh brand, render it more valuable and amplify it and so it's a different path, as we said, you know, to use emerson's quote, do not follow where the path may need, but go where there is no path and lead the trail. we're trying to do something new. >> you were down 40% now we're up 40%. how are you doing this in a recession? >> we can't take all the credit for us there's clearly, you know,