i'm talking about the insider buying side ceo ceo gary friedman buying $10 million worth of stock withey in his first open market purchase since september of 2018. now, let's establish a couple of things. that $10 million purchase is nothing compared to friedman's overall holdings. he bought about 46,000 shares. that brings his total stake to 3.35 million shares. also, he did some big insider buying and i'm sorry, he did some big insider selling. in 2022, he unloaded nearly $1.5 billion worth of stock. but let me tell you what really matters. as i said before, insider sell for lots of reasons. maybe they think the stock is headed lower, but maybe they need to raise some cash. buy a boat, private island. a lot of guys doing that. however, insiders only bought for one reason. that's because they think the stock's going higher. by the way, if you missed that open market purchase from friedman, well, you had a chance to hear about his conviction and his company when he came on the show back in september. now, the stock was at 344 at the time. in that interview, he mentioned rh, his history