. >> gary schapiro outlines strategies used to strive in today's economy now on booktv. >> thank you, rick, i appreciate the introduction, and thanks to all of you who give up your time to be here, and listen, and i hope this will be interactive after awhile. the map is i speak a little bit, and then we have some interaction and questions. i spoken of many, many groups around the country and around the world about the issues, and every group is different with different interests. a little bit more about my background. i do head a trade association. it's a non-profit organization of over 2,000 technology companies, everyone you expect from microsoft to sny, best buy to target to companies like google and yahoo. companies at the cutting edge, and i have been in the position for over 20 years and i started out as a lawsuit in washington, d.c., actually. i walked into the job to be honest, stayed there, moved up, and took over which was about 20 years ago. we, as a nonprofit trade association focus on the united states, doing public policy, research, and advocacy and industry standards an