. >> host: and now here on "the communicators" on capitol hill we're joined by gary shapiro, president and ceo of the consumer electronics association which is putting on this show on capitol hill. mr. shapiro, what's the importance of getting these companies displayed for policymakers? >> guest: well, there's 535 members of congress, and they effect the future of innovation. we can't get them all to las vegas for the international ces. we'd love to. this is about one-one thousandth the size of the ces, so the important message we're trying to get out is there's great things happening. we're not asking for anything, we just want to let us innovate, let us do our thing. those areas of technology where entrepreneurs are allow today go forward are ones which would work great in countries around the world. that's all the opportunity you want. let innovation flourish. and to policymakers or lawmakers come down to this? do they enjoy seeing this? >> guest: they're very busy, and they do like coming down. it's tough getting them to las vegas. we think it's very important that policymakers see

. >> gary shapiro, the president and ceo of the consumer electronics association. >> we are talking with joe kennedy, who is ceo of pandora. for people who do not know, what is pandora? >> it is a personalized internet radio. it enables you to create your own radio station based on your own artists or songs or john lorez. -- or genres. >> what is the business model? >> it has been in business for over 12 years. we actually launched it 6.5 years ago. there has been a tremendous amount of development and intellectual property. we finally put federal together into pandora personalize radio 6.5 years ago. it is primarily had supported, -- ad supported, free to the consumer. we do have a subscription option. it is available over the internet. you have that choice. you can enjoy it for free or pay for advertising -- you'll enjoy it for free and have advertising, or pay $36 a year and have no advertising. our revenues have been growing significantly. but we do face significant royalty costs, which is one of the main issues that we have been given with. >> what have you been telling members of c

. >> now you're on the communicators on capitol hill we are joined by gary shapiro, president and ceo of the consumer electronics association which is putting on the show on capitol hill. what is the importance of getting these companies displayed for policy-making? >> well, the members of congress may affect the future of innovation. we can't get them to the international. we'd love to. the important message we're trying to get out is great things happening. we are not -- let us do our thing. those areas of technology where on to new orders are allowed to go forward with it is the cell phone or cash machines are the ones that support countries around the world. >> do policymakers' come down to this? do they enjoy seeing this? >> they are very busy and they like coming down. it's tough to get them to capitol hill or less vigorous. it's important to see what the world is like to make informed decisions when they are actually making votes and giving evidence. they see how you can build products, what you can do, who you trade with, things like that apple and google and others, we have t