joining us, gary vaynerchuk, creator of a new nft project. associate you with all things collectible. what is it about this moment that people want tangible, physical things, even digital things whether it is an fts are trading cards? they want something they can hold. gary: it is very interesting. the sports card thing was happening pre-covid, pre kind of the reddit thing. the sneaker flipping game was changing and i think 1986-1991 was the big error of sports cards in american history. a lot of those 15, 16-year-old started having 7, 8, 9-year-old, so you had that classic turn you kind of see in the toy industry. i think the broader question you are asking, investing has become a cultural, pop cultural phenomenon. if you go to tiktok and look at 15, 16, 17-year-olds, they think of themselves as investors. whether that is the robinhood mentality, sports cars, and fts, public stocks. you have an entire generation who think of themselves as entrepreneurs, investors, or influencers who are going to make money doing marketing. that is very diffe

guy in the world. >> the market's been behind up >> they know everything about it novogratz, gary vaynerchukn't what's going to be good the next several >> tens of millions. digital products take a huge opportunity. >> besides major league rental, who's next and how does the arrangement work, fees and everything else. can you share any of that? >> sure. first of all, we want to start with baseball news baseball's always been a digital innovator. they started streaming games 20 years ago, eight years before anybody else they started the first app in the app store before anybody else they've got a very digital savvy fan. by the way, it's actually our second biggest business at fanatics people are always surprised how massive our baseball business is it's because how digital the league has been for 20 plus years. we thought it was a great league to start with. so much rich history, so much great stuff to build digital products with. we want to start with our biggest partners and go over time could be entertainment, music. sports is a great place for us to build and this is a place to start. as