joining us now from arizona, gary vaynerchuk, and he has -- well, vayner media has three spots comingthis year's big game, gary great to have you on initially, just tell me why $7 million is a bargain for an advertiser this year >> i mean, it all comes down to attention, right the reality is attention is the number one asset, and not potential attention, and you have the entire country actually focused on watching super bowl ads, which is unlike any other television commercial that runs in any shape or any form obviously, the commercial has to be good to make the thing happen, but the attention is underpriced compared to the cost per attention in every other environment that we see in digital, television, or traditional advertising. >> is this just because -- i mean, if a hundred million people in the u.s. watch it, that's some of the estimates this year. if that's the case, that, yeah, it's always been the most widely watched event of the year, but compared to the single audience of any other program, show, any place you can find people assembled, it's that much bigger on a relative