. >> reporter: the white house estimates low-income families like gaton's spend 14% of their salary on diapers. there's no federal aide for buying them, and families often have limited internet access to find deals online or live far from big box stores to buy in bulk. >> it's hard to go to your a $5 pack of diapers. that's not realistic. >> so she turned to clear charity in orange county for help. she buys diapers here for half the wholesale price. the white house launched the community diaper program this past spring because nearly one in three american families struggle to afford them. the cutie's brand is making diapers with a simpler design. and online discounter jet.com is selling them at no profit with organizations. the program expects to help provide 10 million diapers this year alone. gaton says it's a problem that needs more attention. >> many people don't know, because many people don't want to talk about it. >> because diapers are a necessity for babies and their parents. >> laura: and i'm quickly finding out how expensive all baby items are right now. but diapers are also