in response to bugatti's record, they tell us the caribou gatti tested is a prototype and not a productionr carr maker koenigsegg which held the previous speed record agrees. we drove a production version. i was actually a customer car. he is hoping to make a run at the record within the next year in a car anyone with, oh, say, $3 million could buy. >> these cars are million dollars and people say, oh, you must make a ton of money on each car. no. we have normal profit margins, but they cost almost as much to make as we sell them for. >> reporter: these are the rarest of creations made from the rarest of materials. carbon fiber and aviation-grade metals. >> do you think 3 sun is this magic round number that gets people excited because it seems absurdly fast. >> it is absurdly fast and no one should ever drive that fast on a public road. but it's showing people what's possible. knowing you have this incredible machine with this huge performance band, this huge performance envelope is exciting. it also shows what modern technology is capable of. >> is it important to be the first? >> well, i