[bleep] amy: that is gavin mcinnes, cofounder of vice media and founder of the proud boys. an talk about both and also the origin of the name proud boys step very interesting. >> certainly. gavin was cofounder of vice news and he served as vice media's editorial voice until about 2008 when vice is becoming more and more popular and more beholden to advertisers. gavin mcinnes's voice was not good for that. he wrote these screeds, including a veritable guide for date rape. he gets kind of pushed out was to he is sort of a shock jock comedian type. he starts his own show where he doubles down on this divisive and bigoted rhetoric. where as his friends in the comedy circles moved on from the misogynist bigoted rhetoric, he doubled down. he brings his audience, angry young man, over to his new show. again, he is molding them into himself and into what trump became. he builds the proud was literally out of his audience live on his show, and start describing his followers as disciples, drinking with them near his studio in manhattan and then he creates what he believes is a movemen