what is the revenue model of gaw ker, and if it is advertising what kind? >> we are at -- in 2013 we were 85% funded by advertisements, something like that for last year. we have a very traditional revenue model. and the slightly different thing we do from print, we sell sponsored posts which are posts not written by advertisers but approved by advertisers and that are prominently labeled by such and such a post sponsored by newcastle brown ale. you do see this in newspapers and magazines. some -- the other bit that is growing very quickly, it is one of eight sister blogs. we have a host of gadget and tech-focused blogs. it includes an amazon link to that game or gadget that we have an affiliate relationship to amazon. if you purchase we get a portion of the revenue. 50% of the revenue was just through affiliate links below. that is a weirdly growing thing. i am not 100% comfortable with it but we do labeled this stuff. if you purchase this object through our link we receive a portion of the revenue. tom: so it is transaction revenue. how do you feel to kno

. >> tonight, representatives of buzz feed, cocker discuss -- gaw ker, discuss modern media. >> not every story needs to get the same amount of traffic. that is the most important thing to understand, for us, for me. what i think about most is the story reaching the people it needs to reach. if we are doing a story on chronic fatigue syndrome and it goes to 60,000 people and you do a quiz on moments that restore your faith in humanity, and he goes to one million people, that is ok. people who read the chronic fatigue syndrome are e-mailing you come asking for translations. there are so many different metrics we can measure success on thinking everything about traffic is detrimental and bad for business. >> do you have expectations for how well certain kinds of stories should do you have? >> i have a general idea what a success looks like depending on the story. but we don't have traffic goals. >> that was part of the discussion held on modern newsgathering and dissemination at the university of chicago. you can see the entire event at 9:25 p.m. eastern on c-span. tomorrow, on washington j