it has some of that gawker or a -- aura. our videogame site had an ad that misspelled it all the way through the ad. it is better not to be able to say take down this horrible sponsored post unless it is legitimately making it more difficult for my, when you buy a big package a wraparound. at gawker it is a certain kind of trust. tom: as the editors, you are in charge of protecting that trust on some level. does anybody agree? max: in theory. rocco: i was. tom: what is important? max: we have to bring in a certain number of page views per month. we are talking about moving away from that to a new set of metrics. generally this is an incredibly -- the best metric is getting emails from people. it is the closest thing to feeling like i did something good instead of just achieved whatever gameified or something. aneri: my personal metric is eating someone fired who has been acting badly at their job. we have social lists which is a proprietary calculation of how many people see it, per person who has shared it. getting a sense

[laughter] tom: how about a gawker? t gawker? startups are supposed to learn from their failures, so what do you can sit or a failure -- do you consider a failure? max: we kept our foot to the pedal for page views for too long. probably for 18 months to two years too long. recently facebook change the way it serves news to people on feeds. it has meant that stories now get all kinds of insane numbers of people reading them without much effort or quality. when we started, we believe that quality and popularity are, if not identical, or very close together. facebook has changed that dynamic. we should be thinking about new ways we can measure success and quality. tom: let me get you off the hook a little bit, because this is where i want to shift to anyway. what would you think the biggest mistakes new media are making in general? rocco: i think not being transparent to your readers at all times. is the biggest mistake you can make in this game. that is all i will say. tom: when you say transparent, does that mean about how you got

let's start with gawker what do you see as the mission of gawker ?what function do planar audience's life >> we spent a lot of time talking about this because gawker has been around a long time, especially for a blog. we started as a gaza publication and brew into a place that funded culture change. the one thread that has been pulled through that entire history has been our status as a trusted guide as to what is bs and what is not. the idea we can seek honestly because they are too afraid or concerned with their own respectability to say to get take readers and sit them down and give them a stiff drink and see that thing the times was telling you is wrong. these are the players behind the scenes and this is what you need to know in order to know the news. tom: it is like the inside story. max: either way, the goal is to make everyone on the inside, to tear down the gatekeepers and to let there be no what journalists are talking about at the bar or when they see each other for lunch. tom: the names are intriguing. gawker and buzzfeed. it is another

he got upset that gawkers were filming instead of helping. he started the go fund me drive and donations poured in. suddenly he had $180,000. >> it blew my mind. i never realized the power of just on-line fundraising. >> he also didn't realize the responsibility. potential donors peppered him with questions. >> i have people e-mailing me asking for my credentials and who am i? what do i do? why am i doing this? at a certain point it was so overwhelming i thought look, these people's concerns are valid. >> the platform is so new that there is no meaningful body or auditor looking at where this money actually goes. >> consumer actions says to one in government is watching what happens to billions of dollars raised on-line. crowd funding generated $16 billion last year and it is expected to double to $35 billion this year. >> it is a little bit of donor beware. >> donors may not realize the sites make a profit off their gifts. go fund me takes 5% of each donation. the payment processor takes 2.9%. together they took $16,000 of the donations inte

he got upset that gawkers were filming instead of helping. he started the go fund me drive and donations poured in. suddenly he had $180,000. >> it blew my mind. i never realized the power of just on-line fundraising. >> he also didn't realize the responsibility. potential donors peppered him with questions. >> i have people e-mailing me asking for my credentials and who am i? what do i do? why am i doing this? at a certain point it was so overwhelming i thought look, these people's concerns are valid. >> the platform is so new that there is no meaningful body or auditor looking at where this money actually goes. >> consumer actions says to one in government is watching what happens to billions of dollars raised on-line. crowd funding generated $16 billion last year and it is expected to double to $35 billion this year. >> it is a little bit of donor beware. >> donors may not realize the sites make a profit off their gifts. go fund me takes 5% of each donation. the payment processor takes 2.9%. together they took $16,000 of the donations inte

he got upset that gawkers were filming instead of helping. he started the go fund me drive and donations poured in. suddenly he had $180,000. >> it blew my mind. i never realized the power of just on-line fundraising. >> he also didn't realize the responsibility. potential donors peppered him with questions. >> i have people e-mailing me asking for my credentials and who am i? what do i do? why am i doing this? at a certain point it was so overwhelming i thought look, these people's concerns are valid. >> the platform is so new that there is no meaningful body or auditor looking at where this money actually goes. >> consumer actions says to one in government is watching what happens to billions of dollars raised on-line. crowd funding generated $16 billion last year and it is expected to double to $35 billion this year. >> it is a little bit of donor beware. >> donors may not realize the sites make a profit off their gifts. go fund me takes 5% of each donation. the payment processor takes 2.9%. together they took $16,000 of the donations inte

but nobody at all cared this kid was doing this except a d-bag at gawker who decided to post the videowe supposed to think he is racist? all it is he had [bleep] in music. >> hey, it is a great album. >> it is okay. everybody is singing with it -- everybody sung along with every n-word in every song. i would think you are racist if you don't sing. if i see you stop and then continue he is hiding something. >> this could be the perfect argument why that word should not be used in music because it desensitizes people to the seriousness of it. >> it is only veer yous when it is in a serious way. >> it is perfect to use it in music because if everyone is singing it the races join together and release the hate behind it. >> ♪ we are the world ♪ ♪ n's across america ♪ >> i said n's. everybody is nervous. what do you think? >> i used to get out rained about this stuff and then my black friends would tell me you are being an idiot. this is a song lyric. they echoed what you said. if you mean it in a hateful way it is one thing. if you are joking around with your buddies, they don't have a prob

then gawker went ahead and named him. so my question for you is did the "washington post" submit to the said you can of secrecy as fritz called it? or did it exercise prudent judgment. what are the questions, and what should the me. the public think when they see an outlet withholding the information. and only to have it revealed by another so i spent a big chunk of my career at the post. to make that clear. i don't note circumstances he can actually. but there is consider ages to want them to entertain is that there are many not many subjects for the law to forbid the publication. so if this gentleman, had recently been or was sueded to be a stations overseas i don't think that is the case here. if the u.s. government could make a persuasive case that his naming in that article would have exposed him or someone else to a specific danger, that would have been a reason to withhold. i doubt that was the case either. his name had been published before and was available online. the story acknowledged that. and the post was sa

>> he claims in an interview with "the guardian" the incident is fairly bonkers by gawker that despite jackson the king of pop would find out the names he stayed under in hotels and ring him up and crank call him with jokes. >> this isn't the first time that crowe mentioned the crank calls. he has said as much to the sun in 2013. doesn't totally surprise me. i can see how michael jackson might have had a little prankster streak in him. he had a childish side to him. >> wanted to have a little fun. >>> a blast from the past thanks to a twist in technology. >> hip hop trio de la soul has smashed their goal. to fund their first studio album in 11 years. their last album was released back in 2004. they may be best known for the 1989 single "me myself and i" from their influential album "three feet high and rising" ♪ mirror mirror on the wall ♪ tell me mirror what is wrong ♪ can it be my de la clothes ♪ or is it just my de la song ♪ what i do ain't make-believe people say i sit and try but when it comes to being de la it's just me myself and i ♪ >> crowd funding has now given them more than

so patrick gavin, he used to be one of the gawkers interviewing celebrities, gossiping with sources but in this film he's decided to step back and take a more critical look and he swroinz me now from washington. thanks for being here. >> hey, brian, thanks for having me. >> i remember seeing you at some of these dinners. so the tell me why you wanted to take a more critical look at this thing. >> i've either been at or observed or covered this dinner for a decade and really saw it grow in star power and size and events. now it's not just a dinner it's now about five days of parties, about two dz of them that can really shut this place down. and it sort of hit me this really was the biggest event in washington every year it was the event that people in washington especially the powerful reporters and politicians get most excited about. and that struck me as very very odd and something i didn't think that most americans knew about, the fact that in a town like washington which is really supposed to be about serving others our biggest moment every year is kind of like a big celebration of

stopped using the e-mail account at issue about a month after she left the state department when gawkerd her. but notwithstanding the fact that she hasn't used that account, the way they apparently deleted these e-mails is recently after dumping documents on the state department, was to set some auto delete feature. if she's not using an account, megyn, what's the point of setting an auto delete feature? that would delete e-mails 60 days out. but if there are new e-mails coming into the account the only reason to do that is entirely to hide the e-mails. >> it looks very suspicious. >> it's concealment. you've said it a number of times, and that's exactly what it is. >> that's what the law prohibits. new polls revealing that the e-mail scandal may be hurting mrs. clinton's hopes of becoming the next president. her unfavorable rating in three 2016 swing states, florida, pennsylvania and ohio, show bad news for mrs. clinton. chris is our fox news digital fox news editor. her swings have been pretty significant in each of those swing states. not only that, but for the first time in those st

. >> websites like gawker quickly start questioning if it's even real. >> this was one of the most disturbingiral videos i've seen. it's intense. it is intense. this can't be a real baby. right? >> i mean, the way that we bind them up and swaddle them and protect them and put them in car seats, you don't expect to see babies move this way. >> it's easier to say, it's fake. i'm sure the baby is not getting hurt, i don't need to worry about it. but like, whoa. >> i was hoping it was an editing trick like live baby, live baby, okay, cut. put the doll in hand, do whatever you want with that stupid doll because it is just a doll. >> is this a case of creative editing? no, it isn't. >> who comes up with this idea first? who's doing the ♪ jumpy jumpy oh, you know, it's like, oh, hey the arm didn't come off. >> that would be russian leeanna fokina, a practitioner of something called dynamic gymnastics. she runs workshops in egypt. a journalist has looked into this for his blog and for "time" magazine where he's a contributing writing. >> she was definitely able to confirm that you know, beyond the sh

joining me is editor at gawker media, political reporter at "the new york times," nick can fa sorry andght here on msnbc. melissa, you're a mom. joe biden, pacifier taken from toddler, put in his own mouth. >> protocol? >> i'm down. >> breach or not? >> no. first of all this is why every day i wake up a and say please god, of the news and political world, let joe biden run for president of the united states. just -- he makes great tv. the pacifier sharing thing is a big thing in my household. my daughter regularly who is 14 months old takes hers out and shoves it into my mouth or my husband's often when she wants us to shut up and -- >> this child is learning early. >> put a bagel in my mouth last week and -- >> large pacifier. >> kept shoving it in. i don't know. the whole obama administration is good with kids. i suspect paez probably a breach but phone. >> is it -- >> it's terrible. >> no. >> why is it terrible. >> don't take someone else's baby pacifier. >> from the germ or protocol perspective. >> i'm more worried about joe biden's germs. there is parents who think, you know, that

the mayor of a town in northern italy that gawkers and paparazzi will be charged 500 euros, about $550sprawling estate on the shores of lake como. how close? 100 meters. 300 feet of clooney or his wife or his entourage. apparently the mayor is putting the word out. they're hanging out in new york city. >> you're following them. bill: he is shooting a movie and she is teaching at columbia. >> don't you have the same rule, people are not allowed to get close to you. >> call de blasio. he will do the same thing. the easter egg roll is underway officially on the easter monday. gorgeous day from the southport tick coat the white house. >> 35,000 people there. bill: wisconsin, or duke, patti ann? >> i will have to say duke because i have no horse in this race and you do? bill: apparently i owe people money. tantaros some money and martha some money too. that will happen manana. have a great day. "happening now" starts right now. jenna: certainly a good day for basketball. we'll have some of that on the show. meantime, "rolling stone" officially attract retracting its article on an alleged ga

you look at that story -- >> a device on top of that and she got hacked by gawker. these are huge stories. there is so many facets to the hillary clinton story. you would think many news organizations would be leading with that. >> five times nor likely to cover the indiana story and smear the governor there, mike pence and the entire state calling for boycotts and calling him a bigot rather than focus on hillary clinton for putting our national security at risk. >> it is a scandal with the hillary clinton e-mail. and what not, as brian mentioned a moment ago, it was revealed yesterday through the freedom of information act, the ap got their hands on her old e-mail. she was talking about, are you getting any of the stuff from my ipad. she said she had one device, instead she had at least two devices. you would think that with all this drip, drip, drip of bad news, it's got to be taking its toll on hillary's polls, right? the answer is, according to poll, yes look at that. in florida the unfavorability has gone up seven%. in pennsylvania it's nine. that's not good. >

i said that gawker hacked her. they did not. she reported goosefer hacked it. i clarify that. 12 minutes after the hour. >> that's right. >>> a dire warning from israeli benjamin netanyahu. a nuclear deal will endanger the world. >> an suv slams head first into a school bus. watch this. it's packed with kids. the incredible ending to the story that you do not want to miss. ♪ you ain't seen nothing yet ♪ ♪ baby, you just ain't seen nothing yet ♪ were just as simple? thanks to angie's list now it is. start shopping online... ...from a list of top rated providers. visit angieslist.com today. are you still getting heartburn flare-ups? time for a new routine. try nexium® 24hr. the latest choice for frequent heartburn- and get nexium level protection. ♪ ♪ ♪ ♪ you're only young once. unless you have a subaru. (announcer) the subaru xv crosstrek. symmetrical all-wheel drive plus 34 mpg. love. it's what makes a subaru a subaru. let me talk to you about retirement. a 401(k) is the most sound way to go. let's talk asset allocation. sure. you seem knowledgeable professiona

moderators to weed out trolls but also not to fall back on in-jokey mean-girl things which is something gawker has struggled with, both writing and in the comments. [laughter] there is nothing worse than having a writer write something extremely brave or intelligent that they put a huge amount of effort into and the first thing is tl;dr and i looked you up on the internet and you are really ugly. [laughter] women writers are subject to misogynistic, terrible comments. now that i have rambled for too long, to answer your question, if you have a comment moderator, great. it can only strengthen a website. i think it can only make a publication better. there is a high chance you would just be publishing with actual racism on your platform. >> are there other ways -- do you want to add anything? >> for news, we have removed that we call our native comments. anyone who makes those easily, there is no reason for anyone to comment like that. i made it difficult to comment on news stories. for things like lists and quizzes or lifestyle things, comments are useful in that people can say i tried this and