a farmer and gawker keno usually harvest his leafy vegetables through the night by 6 in the morning they need to be ready to hit the markets on a good day he misses his entire produce. yes but that. when we are unable to sell the produce we have to bring it back home and the next day we can take it back because no one buys it that is lost are. like danish by the majority of small farmers in india are forced to throw away some of their crops because they don't have any means to cool them more than 30 percent of the country's agricultural produce goes to waste every year. that amounts to a loss of over 11000000000 euros. california which. wants to remedy the problem last year the social entrepreneur started working with local farmers like the women farmers federation in particular. the overarching issue that we found on our own with our experiences in actually supply chain especially in horticulture force one model farm was their tendency to just sell of the produce the same day that they harvest in some cases they're going to harvest produce that was ripe and ready in the feed on the beca