this is a view looking at masonic towards geary. this would be the ground-floor entrance of the city target. you can see some of the elements we would like to address. you can see the typography and the steps of parking lots. we have a lot of exposed, dreary retaining walls. there are a series of strip windows in parts of the project which are interesting but for decades, they have been closed off because water retailers are not using them. they want -- they blank out elements in the assaad and we would like to address ways of making that more interesting. >> president olague: thank you. how much time do you think you will need? >> can i have five minutes? >> president olague: locating -- ok. negotiating time here. >> this is an after one of our proposals. we're looking at graphics and landscape treatment along the retaining wall. in place of the windows, we're proposing that you have some screens that would have colored panels, maybe glass that would glow and night as well as during the day to add some warmth and texture to the pro

this is the sign proposed at lyon and geary. it helps as an integrated britt -- as an integrated plan. as you know from the property, we have these separate properties. you cannot go to another area from the parking lot. you have to make an informed decision. as you can see -- this is a rendering of what we proposed. these are the structures along o'farrell, and it is important to note the cited as we proposed and the height is to ensure we get over the obstructions. it would not have two-hour parking typically surrounding @. these are the major way finding siphonage -- signs as you go into the parking lot. would cut down on the contest and issues and also cut down on traffic that could seep into the surrounding neighborhoods because people make the wrong decision and the need to circle around, given that o'farrell is a one-way street. these animations will take you up and down o'farrell. the first reflect our proposed sign its height. we will show this first and then we will show a second animation that shows the proposed seven

it shows the signs we have introduced along geary, masonic, o'farrell. from some of your feedback we have heard two weeks ago, we're looking at a couple options we wanted to show you. these are some of the recommendations. we have approached the signs and we have reduced their scale as you go down geary. the main sign, the other as you go down is smaller in scale, hopefully tying into the recommendation of having more subordinate blades has to go down. instead of the panels that we have previously -- the place themselves. just trying to respond to your previous comments. the other comments, as it relates to the screens, the colors, that. we have shown you one other element where we changed it to a singular color. as we continue to work through with planning staff, i think there are a lot of different options in your. between the green, the yellow, and the orange, i think the intent was not to have something that would become more prominence than the building itself. the set its is to replace an update antiquated signs at the property. this is the sign pr

by supervisor farrell for the existing shopping center located -- it is bounded by masonic avenue, geary boulevard, lyon street, and o'farrell street. it has a proposed senate amendment today, and it proposes an exterior changes to be building that require a building permanent -- building permit application. after the july 11, 2011 meeting, you approved the request for the conditional use authorization. that is case 2010 -- to allow it to occupy former retells basis to occupy the first and second levels of the shopping center. after that hearing, we have the special sign district ordinance pending ceqa review. at the july 28 hearing, commissioners did express a variety of concerns. of particular concerns, the compatibility of the exterior modifications and. in approving a conditional use authorization, they pledged to work with the product sponsor on these issues. the department has two sets of recommendations. the first set specifically addressed to commercial sign district ordinance. the department recommendations regarding the sign district is that the proposed freestanding sign on ma

clerk calvillo: item number 40, dealing with the inner clement, outer clement, and geary neighborhood commercial controls. president chiu: supervisor mar? supervisor mar: i want to thank some from my office to have a lot of time in gauging many different community forces on this one but especially the work of the planning department -- from my office who have spent a lot of time engaging many different community forces. there has a lot gone in from the small-business community, especially the small-business commissioners and staff, and i wanted to thank them tremendously for their work on this issue, and also the planning commissioners, as well. this legislation has the principal and altman objective in supporting the district, especially those that are locally owned and to encourage economic activity there, especially in the greater respect -- the greater geary corridor. this is the diversity of the businesses. it utilizes the legislative process, our powers to update controls or modernize emperor in a way that leads to greater opportunity for all of our small businesses. it also enc

opening up a lot of windows and certainly some brighter elements of the masonic end and geary will make it more welcoming. not to mention the area that has been proposed also. i think those are all a big improvement. the other thing and this is certainly not discussion for today, but there are the parking lots which will remain as they are. this is not something for the future to look at. i think we could some day hopefully have some better usage. you'll have better parking but in an elevated structure that might make available those other areas for development. it is something to keep in mind as we move forward or expansion of target or other retailers of that type into those areas. there is a lot of opportunity there. it would look better from the street and from the air when you look at that. from the people who came from ewing court, most of you know it was long before at&t, at candlestick, or seale stadium. that was a cul-de-sac. it is an interesting history. thank you. i think this will be a great proposal and we will work with staff and i am in favor of it. >> i wanted to clarify

currently this business is operating at 10630 geary street. they are attempting to relocate. i would point out that this location is in an area of high crime also undue concentration. this has developed into unknown area. this has become very popular in the past several years. a couple of things i would like to point out -- there has been opposition in support for this. in fact, i kept my numbers quite big, because it did not want to be tied down to anything specific. there has been well over 50 letters of protest. there are hundreds of letters of signature of support. both are similar in nature in that they're using a boilerplate supporter opposition and signatures attached. that is just a statement of fact. a couple of things i do want to speak to, because i have been going back and forth with community people, and i think it is fair to point out that there was early on accusations that the business did not appropriately post or do the mailer. that is a big part of the public notification process with the opera -- alcohol and beverage control. it is force the department to

that is actually just for geary. i think we have a good package for supporting small businesses in the richmond district. president o'brien: there are a few questions for you. do not go anywhere. commissioner clyde: was the one restaurant -- was that at the request of the neighborhood? did the request this restaurant be allowed to come in? >> this allowed three additional drinking establishments by right. there is still one more that can be allowed by right. that will bring us over the 30% saturation of food and drinking establishments. after that, it would be conditional use. commissioner yee riley: on the ground floor, it allows addition of 5 feet? with that also be added to the total limit of the building? >> it would be added to the total limit of the building, but only applicable to the ground floor. let us say a developer wanted to make release small floor heights to try to squeeze an additional floor in. we would not be allowed. >>8 40 foot limit would go to 45 and a 50 foot limit would go to 55. >> we got a l

i recently voted against the pet food chain store ban for geary street. i said it was unnecessary. because the process provides ample protection to neighborhoods when it comes to a formula retail. when it comes to banks, economic that argument that they're not subject to the conditional use process. thank you for taking the time to consider my thoughts on this issue. sincerely, scott wiener. president olague: thank you. will you be here for the discussion part of this? ok. >> can we get a copy of that? president olague call and i would like to open it up for public comment. wrestled prichard it is first. >> good afternoon. russell prichard, representing the hayes valley merchant association. i am 21 your business owner of hayes valley. i own it several home interiors in the 500 block of haze. myself and several other merchants who have essentially 15-year plus history in our neighborhood have worked very tirelessly to take hayes valley, specifically the four hundred block of 500 block, from one of the worst neighborhoods in san francisco to what is now one of the best neighborhoods

prohibit formula retell eating establishments and pet supplies stores along a specific stretch of geary boulevard. retell controls applied to mixed use districts also, mixed use in general district, residential transit oriented districts, the chinatown visitor retail district, residential commercial districts, and the japan and western selma's special use district. conditional use is required, even if the establishment already occupies the space. since november 2007, the commission answered at approximately 25 conditional use requests for formula retell. three have been disapproved and 22 approved. there are currently six pending formula retell -- retails cu 's a department of the 25 that you have heard since 2007, three have been appealed to the board of supervisors. two of the more effectively upheld and one was overturned. the rest of the information is in the report. i am happy to answer any questions if you have it. president olague: thank you. i would like to recognize jillion from supervisor wiener's office. >> commissioners, to appear to use the one that supervisor scott wiener'