ged futter, really appreciate your time. important supermarkets are in many countries, perhaps in europe, in particular, in getting food — everything from beef to bread and cheese — from those farms to the rest of us? well, it's one of these things, because supermarkets, they get a bad press, and they have done for a long time. but i wrote a report for the oxford farmers conference last year, and i spoke with about a0 different people from the sector. and what i kept hearing is just how important supermarkets are. they are the best way to get food out to the mass market. so... and that's where we are. so every country now has moved into a model where customers buy their food from supermarkets. and the genie's out of the bottle. so, we're not going to go back to any different method. so, that way of getting your food is the best way for customers to buy it easily, and that's what they're looking for. and, ged, what we've seen over the last few years — in particular, since russia's invasion of ukraine — is food prices in shops

ged futter, really appreciate your time. important supermarkets are in many countries, perhaps in europe, in particular, in getting food — everything from beef to bread and cheese — from those farms to the rest of us? well, it's one of these things, because supermarkets, they get a bad press, and they have done for a long time. but i wrote a report for the oxford farmers conference last year, and i spoke with about a0 different people from the sector. and what i kept hearing is just how important supermarkets are. they are the best way to get food out to the mass market. so... and that's where we are. so every country now has moved into a model where customers buy their food from supermarkets. and the genie's out of the bottle. so, we're not going to go back to any different method. so, that way of getting your food is the best way for customers to buy it easily, and that's what they're looking for. and, ged, what we've seen over the last few years — in particular, since russia's invasion of ukraine — is food prices in shops