geetha: it definitely is worrisome.e have seen more and more tech giants go after events for their streaming platforms. peacock having one of those nfl wildcard games, which attracted over 23 million viewers, a pretty good number. amazon playing with thursday night football. youtube with nfl sunday. it is going over the top, no doubt about it. having said that, we are still seeing pretty good ratings across the linear tv landscape for nfl programming and sports programming in general. it is definitely a worrisome trend because as more content travels to streaming platforms, the value of that tv bundle gets diluted. katie: geetha, always appreciate your instant analysis in this case. geetha ranganathan of bloomberg intelligence. much more ahead. this is bloomberg. ♪ that first time you take a step back. i made that. with your very own online store. i sold that. and you can manage it all in one place. i built this. and it was easy, with a partner that puts you first. godaddy. katie: time now for social climbers, and look

geetha: that's a really interesting point you bring up. netflix a few weeks ago released to this first really detailed, what they call what we watched engagement report where they basically said who watch what over the first six months in 2023. we learned from that report was only about 55% of the top titles where there were originals. 45% is licensed content. when we think about scott leaving, it goes to show licensed content can still play a huge role for netflix and that's what we've been seeing. we saw that massive phenomenon with suits which had this huge audience base, back and bring interest to a show that was airing on arrival tv network. we've seen so many of these other titles whether they are movies, some of the older max shows. all finding this audience base with netflix. licensing old content can also work really well so they don't necessarily need to make huge bets right now but they do need to get into diverse content to attract the advertising and that's what this deal with tko is all about. ed: suits is a fan favorite of e