our analyst, geetha ranganathan, joins us now to discuss it.ut research out before the news of the in-house studio hit the bloomberg dachshund bloomberg. does that change anything for you? >> unfortunately not really. thanks for having me. netflix has been a taking baby steps in the space of gaming. they have 30 games or so. it has been on their platform for 10 months. so far we have seen the uptick has been lackluster, we just recently saw a report which said less than 1% of their subscriber basis engage with the games. i think it is going to be a case of too little, too late. this news of them developing their own a studio is pretty much taking a page out of the same where they have done their original video content. they have originals, their own studio, whether it is stranger things or the witcher. with the videogame market, the dynamics are different. it takes years and years to create a viable slate of good games. i think netflix is going to find that out. ed: to illustrate that point, we have this chart that shows in the third quarter, b