. >>> move over millennials, here comes gen z. by 2020 they will be the largest consumer group in the world. five ways to get them clicking around your website and into your store. one, gen z discovers what they want online and social media. use snap chat, instagram and facebook to get their attention. two, cyber security ranks high. have strong data security policies in place to protect their financial and personal information or risk losing their business. three, don't take diversity for granted. they are more diverse than any other generation. your advertising should reflect a range of customers. four, throw music into the shopping experience. this age group wants to shop in a store where music is part of the brand. a silent store just won't draw their attention. and five, strategize your online and in-store lay out and product placement. they focus on products more than signage. focus on visually pleasing, eye-level displays and make sure prices are ease se to see another a glance. >>> it's black history month, our partners at