gen z. but gen z is growing really fast and it's tail end of college, kids are about to graduate from collegeey have their own purchasing power because they have side hustles and learn how to make money quickly on the internet as well as the fact that they have influence over their family and parents' purchasing power. that's also a fallacy where brands think that gen z doesn't have money. >> all right. tiffany, thank you for stopping by. i know you did great on your panels. i really appreciate you giving us some insight here. >> thank you, jj. >>> the official note takers at south by this year were the team at ever note. they summarized more than 50 talks outlining the big ideas coming out of the austin so that you didn't have to. it's hard to believe it's been ten years since ever note launched, the note taking revolution. long before it was cool to be in the cloud ever note was there on almost every platform making your work accessible to you wherever you were. we spoke to the ceo chris o'neal about making mistakes, setting expectations and the importance of community in this learning from