>> chairman genachowski i called him the spectrum chairman yesterday. he has done a phenomenal job in defining his job as looking towards the future of america in the next 5-10 years and our spectrum needs. and he has pushed the ball forward. i am eager to not see him leave. the commission is there have galvanized as a body. of course, they disagree on some things, but he's united the commission with a mission, and i think they're doing a great job. so i am thrilled that he's there. >> host: well, gary shapiro has a black belt in tae kwon do, and from that experience i think the title of his newest book came, "ninja innovation: the ten killer strategies of the world's most successful businesses." gary shapiro explain this title. >> guest: well, i've been using the grade ninja for 20 years, and that is my approach to life. i talk to my employees about it. if you see a wall, you figure out how to get over it, around it, become invisible, come up with a way burrow under it, but don't go back to your boss andrx say i've hit a brick wall. you have to be clev