rock star gene simmons on why you shouldn't listen to people to succeed in business. that's all coming up next on "your business." ♪ >>> small businesses are revitalizing the economy and american express open is here to help. that's why we're proud to present "your business" on msnbc. >>> hi there, everyone, i'm j.j. ramberg, and welcome to "your business," the show dedicated to giving you tips and advice to help your small business grow. it's been three years now since ecommerce brand launched and disrupted the brand of prescription eyewear one click at a time. why are retail stores now a part of their expansion plan? we head to their brand new flagship store in new york city to find out why this online business is also going offline. when classmates neil, andrew, and david launched warby parker in 2011, it shook up the world of prescription eyewear, selling well under the price of typical fashion prices and doing it all online. >> we said, what if we could create our own brand, work directly with manufacturers and sell them directly to consumers through a user-frien