gene simmons, welcome to hardtalk. thank you. wonderful being here. all front with you, promoting an image and a brand through both your music and your opinions? well, i mean, i think it's fair to say we all wake up and stand in front of a mirror and try to see how the rest of the world sees us. if your own shakespeare says "the whole world's a stage" then we're alljust players. i mean, all of us to some effect, we're alljust trying to figure out what to wear, what to say, and how to act, in some ways it is all real. the only time we are as honest and purely innocent without trying to figure out what anyone thinks is perhaps when we are at home alone and there is nobody there tojudge us. but as soon as you leave your home, people have something to say, look at, think about, and so on. so, of course, everything is all an act in the same way as you. you are a professional, but of course it's an act. ok, but as far as the music is concerned, there are people who say it was always about the front rather than the music. yeah, they don't care. i mean, take