of genentech.dinal health is an $87 billion global manufacturer and distributor of medical products. what do you think it's going to take? what specifically can health care businesses do right now to address the exploding cost of care? >> well, there's a lot of talk about bringing people into the system. obviously, that's going to create unique challenges, and we're talking a lot in the system today about how do we contain costs? we've probably spent too little time talking about the inefficiencies of the system and they're pretty dramatic. our work is really about bringing those efficiencies into the system and allowing deliverers of care to focus their time on delivering care. >> that's really the low-hanging fruit, right, the inefficiencies? for example, going, you know, to technology and making the records available digitally, but what else? what's so expense i? >> well, imagine hospital's work. these are very complex enterprises designed not to be businessed, but designed to be deliverers of c