a home standby generator from generac. [♪...] >> when this last storm came through, i think it was sandyseven or eight days and we were the only ones with power. when the power goes out, there's probably about a six- or eight-second delay and then we get a staged recovery. it takes less than a minute, but everything's on within a minute. the furnace is running, the lights are on, the tv's on, the washer, the dryer, the oven, everything. to me, this generator has paid for itself several tes. if i lost power right now, these pipes could very easily freeze in probably a day or two and that would cause significant damage, and maybe insurance would cover it once, but i really don't wanna go through having my walls torn out and the pipes replaced. my family's gonna be safe and secure in my house because of this generator. that gives you that feeling of security that, to me, is priceless. [♪...] >> alan: since 1990, demand for electrical power has increased 400% faster than transmission capacity. so it's no surprise that during that same period, power outages increased 124%. as the u.s. populat