[makes whirring sound] ...the generac generator started. closed the door and i went to work with confidence because i knew my basement wouldn't flood, because i can rely on it 150%. >> generac has been building generators right here in the u.s.a. since 1959. they started the home standby category. today, generac is the number-one brand in residential standby generators in the world. and for good reason. generac designs and builds its generators from the ground up. engines, alternators, electronics and switches-- everything purpose-built and precisely optimized for reliable, efficient operation. this can't be said for other brands of generators. only generac purpose-build standby generators that have become an industry benchmark. >> to have a standby generator is so much, uh, more comforting and reassuring knowing that things are gonna be fine. >> with the generator, it's just a normal day. it kicks on, ya just keep goin'. >> it just that automatic comes on, automatically turns off. >> if we were away on vacation, i didn't have to worry abou

that's where a generac standby generator comes in.otects your home against power outages every second of every day, all year long. it stands guard, ready to automatically supply power to your home within seconds of an outage, whether you're home or away. because it runs on either natural gas or l.p., you won't have to wait in a line to buy gasoline-- ever. you won't have to worry about fuel going bad or have to scramble during an emergency to hook up a portable generator. when the power goes out, you can rest assured knowing that your generac generator will automatically take care of everything, allowing life to go on without interruption. >> with the portable generators, there's a lotta opportunity to do it wrong. >> you have to run extension cords, uh, either outside the home or inside the home. you have to purchase gas tanks, go out and find a gas station that's got power. >> when people have the portable generators and they have to try and get the gasoline that day, that's not the time. >> with the automatic generator, you have th

jeff flock is ahead with the ceo of generac. minute, how consumer pressure forced at&t to kang he will plans that would have hiked fees. we'll be right back. when we made our commitment to the gulf, bp had two big goals: help the gulf recover and learn from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger. sometimes they just drop in. always obvious. cme group can help you navigate risks and capture opportunities. we enable you to reach global markets and drive forward with broader possibilities. cme group: how the world advances. >> at 20 two minutes past the hour i'm lauren green with your fox news minute. survivors of superstorm sandy are planning to mark the one-year

and joining us right now is the president and ceo of generac.on, thanks for coming in. >> thanks, becky. >> joe and i know about this well because we both have generac generators. if you look at last year with sandy where people were without power for two to three weeks and some people longer than that. sales skyrocketed at that point. >> they did. >> what's happened since? >> it's interesting when you get a storm like that. we make small, portable generators, the ones that use gasoline. people run out in a mad rush to try to find those types of products and they're gone in an instant. what happens is, you know, when power does get restored. in this case, it was weeks later, people start to look for another solution and that's when the home standby generator category starts to kick in. >> make a decision before it happens. >> you do. >> some of the saddest scenes were people with gas cans in lines of, you know, you couldn't get gas for your car, how will you get it for your generator? they were four across going back 60 people. you need a natura

from generac today. >> we look forward to that throughout the day.s found out the hard way what it is like to be without power for a long time. he will be there throughout the day. he will talk the vice president of operations looking at the plant where those generators are made. stay tuned for that. dagen: president obama repeatedly said if you like your health insurance, you like your health care, you can keep it. much to be made about those statements because you may be left out the millions of people who are losing their insurance. up next with their takes. connell: and britney spears helping out the navy to ward off pirates. of course. dennis kneale and cheryl casone pick of those stories next as "markets now" continues. goals: help the gulf recover and learn from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-fou

one of the things i love about joe kernan, he bought generac, but here's the problem, without a storm, that stock's not going higher. and i don't like to be dependent on a storm. all right? fair enough? 2,000 shows later, a lot has changed, but one thing remains, the same opportunity and strength in the market that i'll always help you find. "mad money" will be right back. >>> coming up -- level playing field. from the first show -- >> we call my world "mad money." >> -- to the 2,000th, cramer's been bringing main street to wall street and he's not stopping tonight. an exclusive with the ceo of the new york stock exchange is just ahead. find out what's being done to keep your money safe. and later -- back to the future. if you think this government shutdown is bad, how about some perspective? cramer's turning back the clock 1,000 episodes. how far have we come? and how do you position yourself to profit for the next 1,000? all coming up on this special mm2k edition of "mad money." >>> don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer #madt

. >>> strong quarterly earnings for the generac company.ales were strong in the wake of hurricane sandy which hit a year ago. as a result the company raised its sales forecast for the entire year. >>> also underarmour reported solid third quarter numbers. shares took a hit after the athletic apparel maker's 2014 outlook hinted at a possible slowdown in growth. >>> xerox earning 26 cents a share, beating estimates by a penny. the company warned that its current quarter forecast is well below street estimates. maria, tyler, back over to you. >> all right. thank you so much. we are in the final stretch of trading here. just about 25 minutes before the closing bell sounds for the day. we've got a market that is higher. dow industrial up 90 points. although off of the best levels of the day. >> maria, up next, the ceo of goldcorp. is going to tell us exclusively how the gold miner is dealing with lower selling prices and higher production costs. >>> after the bell don't miss my one on one interview with former national economic director larry su

also, generac holdings. you already bought your stuff? ago. >> earned $1.06 a share, revenues beating forecast by a wide margin and the company raising the full-year sales guidance. seen strong increases in the last few years. the company's ceo is going to be joining us on "squawk box" tomorrow. and home builder, earning 43 cents per share for the third quarter. >> because they put the two together. >> they did. >> they beat estimates by 9 cents, revenue beat forecast. net new orders fell 17% from a year ago. and finally, xerox earning 26 cents a share for its latest quarter 1 cent above estimates, revenue was shy, though, above consensus as is its current quarter forecast and we'll see what happens to that stock. you can see in the premarket action there, we have a yellow. now we have the yellow thing next to it. that's the indication? >> premarket, yeah. >> that is premarket off now over 6%. joe? >> thanks, andrew. every newspaper today has some lead story on the affordable care act. it's there on the cover. we are joined by a couple of

i've got generac working on that. >> are they going to take silver or gold?ust like intestines. >> so it's irrelevant. >> it's not irrelevant. >> well, you take a look at india, gold for the past three years is up almost 70% in rupee terms. there's political turmoil. >> you've always got an answer for why it's really not a $1,200 an ounce. you've got an answer, holmes. we always call him holmes. >> you always call him holmes. >> i'm agreeing with you, 10%, holmes, 10%. i'm agreeing with you, 10% is just to have it. >> you don't want to buy it the way he p wants to buy it, joe, you want to have it in your mattress. he's not telling you to buy physical gold, is he? >> yeah, jewelry. >> no, i say buy gold jewelry. beautiful gold jewelry. >> you want 10% of my portfolio to be physical gold? >> 5% in jewelry. >> 5%. >> 5%. >> 5% of your portfolio, no it couldn't -- you could buy a partial. >> an opportunity for joe to make fun of my salary. >> gentlemen, thank you both. >> i'm waiting for the zombie apocalypse. >> go to the border guard. here's my statement, i've