a lot of attention to the coach, geno auriemma. >> for sure. the personality is what we're about in sports. whether it's kobe or tiger or lindsey from lindsey vonn. in this case it's geno. he owns the state of connecticut. you've got this aura about this great program that he's developed over the years so that almost any girl that plays basketball in the united states knows about u-conn. and wants to go there. i think it does start with this man who has got this great ability as a personality to shine and to recruit. and also a fantastic basketball mind. he has developed and really pulled in i think, judy, some of the greatest talent in the country at each position. he's got an all-star team. it's all there at one university. >> woodruff: is it that simple? is it great coach, great recruiting? is that all there is to the story. >> i don't think so. i think it's a tradition of excellence. at u-conn they expect to win. they expect to be great. in fact i love the strategy that they're talking about now which is not so much playing the opponent but