personal health data, your genomic data, how do we get around that in a way that will make it come toand add value to individuals, physicians, society, without stepping on the government's toes? ardy: yeah, that is a challenge that is going to involve more than one entity. it is a challenge that, you know, people are going to actually want it and know that you can utilize it. for example, if you can actually monetize and control your own data, it is a powerful thing. i have a stealth company working on this exact same thing. and the key to it is the fact that, you know, you get people that are interested in making a difference for themselves. obviously, there are sick people , that are interested in various different conditions. if you are affected by breast cancer and you carry the gene, well, you know, you are part of a community, whether it is susan g. komen or some other community. you are part of the community. you want to actually help. right? but that is a very small population. what about everyone else who is healthy? i am interested in what i call the healthy genome. because