pmi, genworth. at the time i used to go to washington, d.c., i'd come in to fannie mae and the security person would stop me and say, fannie mae, we're ellie mae, who are you? >> we're fannie mae's little sister. >> let's talk about the technology. >> how much of this process is automated today? >> very little is truly automated. really what we're trying to do is to take the pieces that, you know, can be automated, things like capturing income information, asset information, types of things you might do through personal financial management solution and then as you go through the process there's a lot of regulation that is part of the mortgage process, whether it be at the federal level, at the state level and so for a human being, for a set of folks to sit there and look at every single loan and look at, you know, what is relevant in this local, that state, that region, that is incredibly costly, incredibly inefficient. >> and can be done by computer. >> and that can be done by computers. >> comput