this is a region with 3 billion - a region with 3 billion consumers, very young, genzon, millennials,on, millennials, over 126 billion people in in this part of the world. these consumers are hyper— connected, very digital, becoming more affluent, they tend to spend more on beauty products. tend to spend more on beauty roducts. , ., tend to spend more on beauty products-_ products. many of the tools available — products. many of the tools available on _ products. many of the tools available on the _ products. many of the tools available on the market - products. many of the tools | available on the market rely products. many of the tools . available on the market rely on artificial intelligence augmented reality. app on e—commerce platforms that let you try on make up virtually. devices that use algorithms to recommend skincare or foundation shades or ask how you are feeling to customise perfume according to your mood. or what about a device that makes us lipstick according to what you are wearing? i'm going to try to find a shade that matches this out it. so a have to click here. and