for geoffrey canada, however, it is just a start. >> geoffrey canada: you grow up in america, and you'reold from day one, this is the land of opportunity, that everybody has an equal chance to make it in this country. and then you look at places like harlem, and you say, "that is absolutely a lie." >> cooper: so you're trying to level the playing field between kids here in harlem and what, middle class kids in a suburb? >> canada: that's exactly what we think we have to do. you know, if you grow up in a community where your schools are inferior, where the sounds of gunshots are a common thing, where you spend your time and energy not thinking about algebra or geometry, but about how not to get beat up or not to get shot or not to get raped-- when you grow up like that, you don't have the same opportunity as other children growing up, and we're trying to change those odds. >> cooper: he's trying to change those odds on a scale never before attempted. his goal-- to break the cycle of poverty in an entire neighborhood by making sure all the kids who live there go to college. >> ♪ that's wha