very soon, you'll be able to point the device at the boat on the water and because the device is geolocated, it will recognize what boats you're pointing at and will download the information from that boat, the sailors, the speed, all the information, so it's quite -- and this is because of the bay area, all the bay area technology, we couldn't be doing this in many other places in the world, it was artistically and sporting-wise, it was a tremendous success. adam? >> thank you, tom. adam, i'm the project director in the office of workforce development, i wanted to add a couple of piece from the city side, we saw this as a tremendously successful event, we were concerned with a number of elements from transportation, getting to and

apps have a unique ability to collect information, very detailed information about consumers, um, geolocation, they can access content from the phone such as contact lists, user id, um, all sorts of information that require careful thinking by app developers. so as this economy is booming, as there's a tremendous amount of innovation in this space, we want to insure that the players understand that there are consumer protection laws that apply to them. >> host: now, these are guidelines, or do these have the effect of law? >> guest: oh, no, no. these are guidelines. these are designed to inform the app community, app developers, third-party service providers, third-party players, the app stores, everyone in the space about the types of, um, things they should be thinking about to insure that they are in compliance with the law. and, frankly, we think that many of the aspects of our guidelines will help them produce better products that engender consumer trust. >> host: well, julie brill, if an app maker, an app -- yeah, an app maker is asking for contact lists or saying you have to have, you

very soon, you'll be able to point the device at the boat on the water and because the device is geolocated it will recognize what boats you're pointing at and will download the information from that boat, the sailors, the speed, all the information, so it's quite -- and this is because of the bay area, all the bay area technology, we couldn't be doing this in

-- geolocation? what information is really needed to make the app functional? who else should see it? should access be limited? how long do you need to retain it? when you are done with it, what will you do with it? those are the kinds of questions that basically go into a perspective about privacy and data collection that we call privacy by design. we want the app to be thinking about this up front. >> the problem is from some perspective is that if you do not allow that kind of information to be shared, you cannot download the app. >> you might not be able to. short answer, you are right. the consumer suspend -- will be able to make an informed choice about whether they want to download the app. it might be the case that when consumers understand how much information is collected, the have a tendency to not download the apps. this kind of truthful, transparent information about data practice might have an effect on app developers who might be able to think, let's think about whether we really need all of this data. >> are all of the guidelines dealing with pr

if you are playing a game, do they really need to collect geolocation information, precise geolocation information that will track the consumer that is aggregated and collected, as she passes student rules come at the time of day and so, this information -- what information is needed to make the application functional, who should see it, in other words, should access the limited? how long do you need to obtain a? and when you are done with it, i think that is the biggest problem and the fears that people have. that we will in washington, decide how we will try to do this business is or not do this business and hurt a growing business. the only real fear was workforce issues for the rest of it is nothing but optimism. >> smart phone applications and the u.s. economy and privacy tonight at 8:00 p.m. on c-span2. the first debate between mitt romney and president barack obama is next wednesday, october 3. jim lehrer moderates from the university of denver. watch and engage with c-span, including a live debate preview, starting at 7:00 p.m. eastern, followed by the domestic policy debate an

for instance, if you're playing a game, do they really need to collect precise geolocation information that will track the consumer if it's aggregated and collected, can aggregate the consumer as she passes through the world the entire day and for all days. um, so does information, what information is really needed to make the app functional? who else should see it? in other words, should access be limited? um, how long do you need to retain it? and when you're done with it, what are you going to do with it? >> one of the biggest problems is the work force, that they're still looking for more and more people to move into this industry, to develop apps, to work on creating apps, all that goes into it. basically, that's the biggest problem, i think the fears people have, of course, are that somehow we're going to, in washington, decide that we're going to come in and tell everybody how to do their business or how not to do a business and hurt a growing business. but the only real fear was, you know, work force issues. the rest of it is nothing but optimism. >> smartphone apps, privacy an

if you are playing a game, do they really need to have a geolocation of information if they are going to track the consumer and can aggregate the consumer the entire day? what information is really needed to make the ad functional? who else should see it? should access be limited? how long do you need to retain it? when your done, what do you do? >> one of the biggest problems is the work force. they're looking for more and more people to move in and work on creating maps and all that go into it. -- creating apps. they think we're going to come. intel ever won how to do their business. their only real fear was workforce issues. the rest is nothing bought optimism. >> smartphone app, privacy, tonight on "the communicator's." >> therefore -- >> voicing their concerns over the new voter i.d. law for several states. this will disproportionately affect poor and minority voters less likely to have a driver's license or passport. hosted by the national black caucus, this is two and a half hours. >> good morning. we appreciate your presence and participation in this opening of the annual legi