earlier, about the fact that the media, there's a new start up, and probably lots of them called geophelia. you cannot tell people where you are. which is a draw back for us when we're looking for valuable actionable information. so some companies have come up with ways to capture, so you can actually draw a circle around the area that you're looking at and trying to finding fall information of people affected in that zone and we were going to try it out and they were saying, actually only 3% of people or something like that at that time have geo location turned on. so you're getting 3% and maybe you advocate that everybody turns on their geo location. i was like that feels a little weird. i'm not sure i want to be responsible for people getting kidnapped or murdered. >> we have this kind of dual way of thinking about privacy and people knowing where we are. on the one hand, people seem to post all kinds of crazy stuff about them on facebook. and yet when facebook changes the settings where they are more permissive automatically, people get real bent out of shape about that. when i wanted

earlier, about the fact that the media, there's a new start up, and probably lots of them called geophelia. you cannot tell people where you are. which is a draw back for us when we're looking for valuable actionable information. so some companies have come up with ways to capture, so you can actually draw a circle around the area that you're looking at and trying to finding fall information of people affected in that zone and we were going to try it out and they were saying, actually only 3% of people or something like that at that time have geo location turned on. so you're getting 3% and maybe you advocate that everybody turns on their geo location. i was like that feels a little weird. i'm not sure i want to be responsible for people getting kidnapped or murdered. >> we have this kind of dual way of thinking about privacy and people knowing where we are. on the one hand, people seem to post all kinds of crazy stuff about them on facebook. and yet when facebook changes the settings where they are more permissive automatically, people get real bent out of shape about that. when i wanted

earlier, about the fact that social media, there's a new start up, and probably lots of them called geophelia. it is very geo specific. you cannot tell people where you are, which is a drawback for us when we're looking for valuable actionable information. so some companies have come up with ways to capture, so you can actually draw a circle around the area that you're looking at and trying to finding actionable information of people affected in that zone and we were going to try it out and they were saying, actually only 3% of people or something like that at that time have geo location turned on. so you're getting 3% of the tweets from in here, and maybe you advocate that everybody turns on their geo location. i was like that makes me feel a little weird. i'm not sure i want to be responsible for people getting kidnapped or murdered. >> we have this weird kind of dual way of thinking about privacy and people knowing where we are. on the one hand, people seem to post all kinds of crazy stuff about themselves on facebook. and yet when facebook changes the settings where they are more permissi