geordie greig from the independent.t's a fascinating report— and it's provocative and it's made us all think. - but it's also a challenge - and it's also an opportunity. i mean, at the independent, we had 1 billion video views i on our websites last year. we have 25 million users. 45% of them are of the gen 2 and millennials. _ that cast of the country, that young, unharnessed we've all got to absolutely lean into and think, - "what do they want?" yes, there is a change in habits _ we've talked about the hours, but there's also _ which were gender, sexuality, politics, views, news, - reassurance, mental health? all these things. _ we have found - since the independent, we became a wider media company and we bought buzzfeed and we bought huffpost, - with what the youth of- today are thinking and want under the umbrella of a brand which is independent, - we found to our advantage. and we've seen growth, i we've seen engagement, and we've seen a real opportunity— for being successful journalistically, - and we'll get furth

geordie greig, would you like some sort of stamp which says qualityjournalism can grow numbers in traffic looking atjournalism. the bbc gets quite a nice tick at 92% as well. and go, "i saw a great video on tiktok." and so devices that help people realise where things are coming from might not be unhelpful. it's a fragmented, complicated landscape. who are a big competitor of ours, or from the independent, that in itself, they know that's been and trying to do a projection of what the news is about. with some of the numbers which come from people hungry for news and clinging to brands which they trust. we also want to talk about what sky news has got planned, or, to be more precise, what david rhodes has got planned with sky news. been widely reported. and for people who haven't seen any of the reporting, ok, so we talked about our... newsroom that's really built for a digital future. and there's aspects to all of those. i mean, premium isn't going to sound like an unusual confined just to people in the media business. is premium just another word for content you're going to have to pay f

released new research on gen z and made suggestions for how reliable, truthful information to geordie greig