he was at calvin klein, george armani. we have built over the past 10 to 20 years our own personal roster. many of these women and men are personal friends. that's the difference. >> my question is, you know, you came from gilt. they have a very focused brand on luxury. your brand is also focused on luxury and some of the competitors like posh mark and others have a really wide swath. they do everything from lower end to then the cartiers. how do you maintain your brand and how do you make a real strong revenue stream from that, too? >> thank you for asking. my break ground is in branding and when it comes to fashion brands, you have to start from the top. it's very, very difficult to beat let's say an ebay and try to become luxury and so that is what we know, and we guard it so carefully. every single item that's on our site is curated. it's hand selected. we look at it for style, brand, and condition. >> if you remember, if you're old enough, you probably around, cadillac created the sim mon which w -- cimarron which was