. >> he's like george bailey in "it's a wonderful life". >> reporter: folks started seeing bob as the a wonderful life." >> i'm at the end of the rope. >> reporter: bailey was facing ruin for being too nice and everyone told him, he had to declare bankruptcy. >> i couldn't sleep at all. i couldn't believe this was happening to me. i worked so hard. >> reporter: people in salem just weren't going to have it. they love their neighbor and they rallied round. nearly $140,000 was raised in just three days on a gofundme page. >> at the end of the movie everybody lined up to donate, that's what this is about. everybody in this town loves that guy. >> reporter: a group of local school kids even chipped in 17 bucks from a lemonade stand. >> i couldn't watch him go down. >> reporter: and they hit customers in the taste buds to help make their case. >> please safe the calzone. >> reporter: when bob's daughter was about to be married, offers to help with the expenses came fr from. >> you want your children and grandchildren to be just like him. >> reporter: while so much was raised and goodwill s