the first book on george bernard shaw and america was written by the same man, mencken. mencken made shah famous in england before he was famous in england. i won't go into shock today but suffice it to say that he plays an important role in the book. what people found appealing to nietzsche was the sense of his call for new aristocracy. old era stock rate -- aristocraaristocra cy has crumbled under the impact of modernization. he wanted a new aristocracy and hg wells is writing and if you remember as a kid whose memory is calling for the new samurai. it's calling for this new elite to run the world. he never really stops and when you are reading al gore, and i hesitate to mention his name here, when you read al gore, on climate change you are reading hg wells. core solutions to climate change creating a global governing body. the set of liberal and emotional attachmenattachmen ts in the political libido and let me emphasize that phrase. .. it begins to appeal the prohibition which briefly sets roosevelt off on the right foot. [laughter] he was a great man drinker of ger

when he was 1 he befriended george bernard shaw and h.g. wells, and started to talk about socialism with them. by the time he was 18 he decided that really he should take a step further and become a communist. burt he also wanted to earn a living, and the way he started to earn a living what in the film world, and the first director he met was a young man called alfred hitchcock. so at that time when you turn 21 england, you were finally allowed to travel without parental permission. on the day of his 21st 21st birthday he got on the tray to moscow, and then ising picked up by the russian intelligence. the son of a baron. and is sent back to london. then gets called out again the following year, and they ask him to come and work secretly for a thing called the common turn, and that has a precise mandate and that mandate was to bring communism and infiltrate foreign countries through culture. so, montague had this wonderful opportunity to do with his film. now he is doing all of hitchcock's spy movies and yet hitchcock has no idea that his p

. >> and after i read this stuff and about the freud thing and what george bernard shaw said about ithow people view different characters and some of the video you saw, and it made it -- and this conversation, it made this conversation so much richer, theatre, theatre, if you understand, a, what someone like shakespeare where it was coming from are and what the historical analogy was and you understand what the actor is doing, it timesthe whole thing 100 more enriching. that the way to live life? situation was filled with that desire to share and be generous. that has not always been my case. in time i did it. -- gift lear had up.n me is to grow i chose lear. stuff together. i chose a man who was living a lie. a life he thought he deserved and i discovered by reading it, oh, right away, i discovered that you think this, too. you must take off of your crown to play this part. i do not think i was capable. for the first two weeks, i felt like i was killing myself trying to memorize and it was unbearable but what you said earlier, it sounds so -- at the end of this interview, it sounds s

. >> as a fellow fossil, remember what george bernard shaw said, young." on emerging markets, apple earnings out this afternoon. "bloomberg west" at 1:00 p.m. this afternoon. "in the loop." with betty liu. ♪ bloomberg world headquarters, this is "in the loop." i am carol massar. we have the first ceo off their first interview. >> the target class of emerging markets continues to roll out at home with north pacific at home dropping. >> plus chipotle is not only known for its loyalty to locally grown and organic nudes, but also its style of marketing. the fast casual burrito giant is out with its latest comedy series advertisement tactics about exploited cows. the chief operating officer >> thanktheir tactics. you, cristina. i am joined by trish reagan, who brings us a first on bloomberg interview. >> capital earnings crossed just moments ago. fourth quarter earnings being who estimates this morning, authorizing a new $10 billion buyback. we have the chairman and ceo, doug from p aurea, illinois. always good to see you. good news on the buyback, on the

. >> rose: and after i read this stuff and about the freud thing and what george bernard shaw said about it and how people view different characters and some of the video you saw, and it made it -- and this conversation, it made this conversation so much richer, theatre, theatre, if you understand, a, what someone like shakespeare where it was coming from are and what the historical analogy was and you understand what the actor is doing, it makes the whole thing 100 times exponentially more enriching. >> and isn't that the way to live life? >> rose: yes. >> isn't it -- it is not possible, but wouldn't it be wonderful if every dinner you have with a friend, every love affair, every work situation were filled with that kind of desire to communicate, desire to share and desire to be humanly generous, which is not always been my case, which is why i am on this particular -- and i don't mean this from any pedestal at all. i mean it from, it is about, it is about time i did it and the greatest gift lear has given me is to help me grow up in a way, would i have done it without him? neighbor but