i want you to just -- you pick up a copy of "every town is a sports town" by george bodenheimer who wentn 1918 to becoming the cable sports networks longest serving president from 1998 through 2011. then it's executive chairman, a position he stepped down from in 2014. it's hard to overstate how much espn belongs to cramer faith. it change how old we watch sports. one example that was incredibly difficult to watch college sports before espn came along. now you can watch ncaa games and filling out march madness brackets has become a national past time. by the way, pro don't get me started on fantasy football. the book takes you through the rise of espn from a scrappy underdog at a time when cable was treated as a joke into a world liedeader of sports. this is why i think you should buy it for your dad or brother. he's donating the royalties from "every town is a sports town" to the v foundation for cancer research. earlier this week i got a chance to catch up with george. take a look. george, you're a great success story. you started in the mail room of what may be the greatest cable or m