forn alexander is famous playing george costanza on of the mostone successful sitcoms of television.o a standup comic. he joined stephanie ruhle to talk about his new vegas gig. >> i began in the corporate market, performing arts, and then casinos and nightclubs. about two and a half years ago i started performing under my own name and if you are doing standup comedy, vegas is mecca. >> let's talk about your own name and the value of a brand. actorartist, musician, wants to have a brand right now, and you have a brand associated with george costanza. has that been a positive or a negative? >> i would say it is a net positive in as much as -- you know, most actors, if you really want to look at us as rands, -- brands, i guess, we never get that kind of status. it is rare that an actor gets to do something that is labeled iconic, that has real staying power, that seems to appeal to every demographic. that is what the seinfeld show accomplished. it not only did it when we were on the air, but it continues to sustain long past our expiration date. for me, that has given me an enormous en