george creel calls it in his basically functions, propaganda with the u.s. government, not just putting messages out about what the world sees about american involvement in the more, but also it becomes deeply involved in shaping those by censoring motion pictures. .. by the same token, the government is relying on film, product, a product of reflection , i math culture to get its message out overseas. so what you find by rule of for one is that american mass culture is not just developing, it has developed. it is part of parcel of american life, and part and parcel of top people overseas are understanding who we are. the globalization of american cultures, of course. and the issues, how should one think localization. should we think about the terms of its impact other cultures. should we think of globalization in terms of american imperialism was run the risk of creating people in other cultures that have passive victims. to we basically look at the reception of america's product. word you locate your mcdowell's. how do you actually advertise them. what do

there was this man, george creel, who basically was the chief propaganda officer of this country during world war i, and his job was not to suppress news so much as to put good news out there, to spread the word about americanism, why we were fight and it's actually -- most interesting part of the book for me -- very interesting to research and it was quite revealing to me to see in some ways how sophisticated they were in 1916, 1917 and 1918 in getting this new proamerican message out to the world, and also to americans. i mean, it was a way of rallying our troops, and rallying the nation, and to get us going. and it used all forms. it made use of film. made use of artwork, made use of oratory. we had something called four-minute men who appeared -- if you went through any movie theater, after you watch a film, some man would come out and stand up in front of the screen and would just give a four-minute speech on the topic of the week, which was some great american theme, and the were four-minute men all over the country doing this, for example. so, it was quite an interesting exercise