medicine worse since they talking about heroin tells an 1892 doctors john purdue gray and george frederick bingham started the per do frederick company on manhattan's lower east side and 1952 it was sold to 2 other doctors raymond and modem or 2nd in the intervening years they expanded the company to other states moving their headquarters to stanford connecticut and changing the name to produce for produce a private family many of them are doctors many that are fully into pasts a lot of money billions but they are now i hear typical rich people yachts dating models things like that their intellectual people they care about science cancer research on arts a 3rd brother dr arthur sackler revolutionised form a suitable advertisers are there originated a blitz style marketing of drugs aimed at general practitioners through medical conventions as with well known doctor endorsements direct mailing and a sales force giving out free samples and perks. for the response you know wand and trust there's 963 campaign for the new tranquilizer value counted it as a safe non-addictive stress reliever women partic