so i loved come i studied under milton friedman, george stigler and a couple other great economics peopleat the university of chicago and i love sociology, psychology and all of that really visits is even more important than finance and marketing, and it sometimes more rare but to understand retailing your applying geography, applying demography, applying sociology and psychology, economics, and to really grasp the world and understand the human aspect of the world, which is an important aspect, you just watch. did you go to any reasonably well-run supermarket until it for half an hour, even if it is close he should have come out of there and tell me deafness together customers, the average family size, incomes, so much about the people, just the way a good grocery store is merchandised especially a locally oriented one. to some big chains like web means in the northeast, texas publics out of the south that even though they are pretty big they still really focused on the individual customers in each store. everywhere you look there's just so much to be seen and get a but is so up watching