i'm george hirsch. welcome to "george hirsch lifestyle."

(paul hirsch) george told me that, what i'm really making here is sort of like a disney movie. said,"disney films always make $16 million. you could look at every picture they've ever released, they make $16 million. this picture is costing around ten, so there's no way we're going to break even on the film. but i think that with the merchandising of products related to the film, we may be able to break even." (peter bart) "star wars" for the first time brought in the concept that a film represented a franchise. that every movie could be sold in all of its little parts. there were products. there was product placement. every movie became an industry unto itself. that was something that no one envisioned, say, in 1970. i can remember at the time of "carrie," which was a success, but not a blockbuster, that there was a sense with de palma that he was obviously pleased by the response to the film. but frustrated that, i think, possibly because he thought the marketing hadn't been quite strong enough. that he thought "carrie" could have done more. it was an extraordinary desire to