and that's when i met george lopez. ble for it not being professionally run. just so you know. [ laughter ] don't drag me down. "yeah, it wasn't professionally run. then i met george. and then we went all the way down, man." adelo: but i got this great opportunity now to start all over but the right way. i believe in people, process, product. so the people, guys -- i'm right here, 24/7. our process -- our manufacturers have all the certifications that you require and will make any size that you desire. if you tell me that we don't need 48 ounces, we need 64, we'll do that for you. our product, we would like to offer you a corn tortilla, a flour tortilla, and chips in combination with our salsas, green and red. louie: um, i would challenge you to look at brand awareness. and you got some great partners that are gonna help you with that. but today, it's not there. it's not known. heather: i would add to that authenticity and the freshness of the product is important. those are the two things that our members really look fo