is no george plimpton, i mean there is nobody even like george plimpton i just thought about that the night. >> i tell you when i go through this cover book, when i think about how we put it together, george is there always, because he is -- he wrote many of the cover stories. >> rose: tell me first of all the creation of sports illustrated. here is what you brought i in fr me to see. this is kind of dummy what would i say? >> it was the first, it was the cover of the first dummy. >> rose: right. >> you take yourself back to the early mid fifties, and everything that was happening in america was sort of the beginning of what we understand modern life to be now. >> rose: right. >> there was leisure, and sports and race and show business and politics and all of these things were coming together, but most significantly for henry luz was what he saw to be an explosive market of people with leisure becoming more and more interested in sports as spectators, as actually not so much -- he is have sophisticated about it, it was not just about who won and who lost, but the sub text of all of th